True Hue

At True Hue, we believe that every scent has a story to tell. With a focus on moody, modern, and magical fragrances, we craft home scents that evoke a sense of romance and poetry. Each creation transports you to serene forests, sun-kissed lakes, and moonlit dance floors, inviting you to relive cherished memories and inspire new ones.

True Hue is more than just a fragrance brand—it’s a journey back to the moments that bring us joy and peace. Founded in 2017 by Griffin Overbye in Minneapolis, True Hue started with a dream to capture the magic of nature and share it with others. From our humble beginnings in a college apartment to a thriving warehouse, we’ve always been guided by a commitment to sustainability and community. Our candles, sprays, and diffusers are crafted with care, using a premium soy and coconut wax blend and phthalate-free oils, ensuring they’re as kind to the planet as they are to your senses. We support causes that foster inclusion, so when you choose True Hue, you're making a positive impact. Each scent invites you to pause and reconnect, bringing the essence of nature right into your home.